But First...
‘But First...’ is a student focused coffee brand. There are 3 different chilled coffees to choose from, each with a specific strength of caffeine to match different study modes. Overall fuelling focus, and helping students ‘study smarter, not harder’. To introduce the brand to students, I have designed a Pop-up shop which tours around UK university campuses. After this, the coffee will be sold in campus convenience stores.
Jif Peanut Butter Rebrand
Jif is a beloved American household staple. The Brand sponsored team USA in the Olympics 2014-2016, yet is still seen as ‘unhealthy American food’ to the UK. Jif will undergo a dynamic transformation when brought into the UK market. With a fresh rebranding strategy, I shift the focus towards health and fitness enthusiasts, highlighting the protein-packed goodness of peanut butter to captivate a new demographic and reignite this old flame.
