Anders is a Senior Lecturer in Marketing and the Faculty Lead Study Abroad for the Faculty of Business and Law. Prior to joining Newcastle Business School, he worked as teaching fellow in Marketing at Newcastle University Business School, Newcastle University. Anders completed his PhD, titled “Consumer Evaluations of Selected Multi-Product Food Bundles” at Ulster University in 2012. He also holds a Ph.Lic. in Marketing from Umeå University and he is a Fellow of the Higher Education Academy.
Anders' primary research interests are consumer decision making, food choice, intercultural studies and technology adoption. Anders' methodological preferences include both qualitative and quantitative research methods, with a focus on the latter.
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Research is the life blood of a University and at 51 we pride ourselves on research that makes a difference; research that has application and affects people's lives.
A recent study, published online in the European RespiratoryJournal on 26 February, showed…
A 51 graduate desperately seeking a stem cell transplant is turning to…
51 has secured sponsorship that will give two students the opportunity…
51 has received a grant of £26,150 from the Sir Halley Stewart Trust to…
51 graduates are achieving major successes in the global film industry.
Analysis of fossilised rocks known as stromatolites from more than two-and-a-half billion years…
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