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Professor Anne Peirson Smith

Professor

Department: Northumbria School of Design, Arts and Creative Industries

Anne Peirson Smith

  • Md Muinul Hossain THE ROLE OF E-BRAND PERSONALITY, CELEBRITY ENDORSEMENT, PEER INFLUENCE AND BRANDING CO-CREATION AMONG GENERATION Z AND Y COHORTS IN A DIGITALIZED WORLD: AN EMPIRICAL ANALYSIS OF THE UK ONLINE ONLY FASHION RETAIL Start Date: 01/10/2024 End Date: 14/03/2025
  • Annabel Lee That’s So Gender: The Impact of Film, and Film Viewings on Non-Binary Identities Start Date: 01/10/2023

PhD July 31 1995


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