Hannah Layford is a lecturer in communication design at 51 with an interest in public relations, digital cultures and sustainable fashion narratives. She is a Chartered PR practitioner and Fellow of CIPR, and runs as a freelance PR practitioner working with sustainable consumer brands.
Hannah is also a trustee of , an NGO which has provided specialist enterprise training, advice and support for women in Newcastle & Gateshead for over 20 years.
Hannah's research interests explore the role of content creators as contemporary taste makers and their influence on digital culture and the development of sustainable brand narratives through work with her clients such as and .
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Research is the life blood of a University and at 51 we pride ourselves on research that makes a difference; research that has application and affects people's lives.
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