Dr Shahzeb Hussain

Assistant Professor

Department: Newcastle Business School

Key Publications

Antecedents and consequences of physical environment design in international retail stores, Khaneja, S., Hussain, S. 24 May 2024, In: Journal of Asia Business Studies
Brand, corporate and celebrity credibility: A reverse effect, Hussain, S., Priporas, C., Khaneja, S. 21 Nov 2024, In: EuroMed Journal of Business
Technology distraction in Generation Z: The effects on consumer responses, sensory overload, and discomfort, Priporas, C., Hussain, S., Khaneja, S., Rahman, H. 1 Apr 2024, In: International Journal of Information Management
The relationship between consumer personality traits and celebrity personality traits, Hussain, S., Khaneja, S., Pacholi, K., Yousef, W., Kourtoubelides, M. 1 Nov 2024, In: Journal of Asia Business Studies
Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors, Hussain, S., Pascaru, O., Priporas, C., Foroudi, P., Melewar, T., Dennis, C. 20 Jun 2023, In: European Business Review
Impact of the Strength of Religious Beliefs on Brand Love in the Islamic Market, Yousef, W., Foroudi, P., Hussain, S., Yousef, N., Melewar, T., Dennis, C. 1 Feb 2022, In: Corporate Reputation Review
The effects of physical environment design on the dimensions of emotional well-being: a qualitative study from the perspective of design and retail managers, Khaneja, S., Hussain, S., Melewar, T., Foroudi, P. 29 Mar 2022, In: Qualitative Market Research
Celebrity endorsement, theories, models, existing literature and corporate identity, image and reputation, Hussain, S. 30 Jul 2021, Building Corporate Identity, Image and Reputation in the Digital Era, London, Taylor & Francis
Understanding Celebrity Trust and Its Effects on Other Credibility and Image Constructs: A Qualitative Approach, Hussain, S., Melewar, T., Priporas, C., Foroudi, P., Yusef, W. 1 Nov 2021, In: Corporate Reputation Review

PGR Supervision

Lilia Dreschner Examining the Influence of Artificial Intelligence on User Behaviour in B2B Marketing Throughout the Customer Journey Start Date: 31/05/2022

Qualifications

Not Specified PhD March 01 2018

Our Staff

Latest News and Features

Zero to Circular Workshop

30.04.25

Top 10 for the 16th consecutive year

14.04.25

51�� has been ranked top in the North East for graduate business start-ups…

Dr Monika Winter and Dr Emily Hume from 51�� are among 62 researchers from across the UK to be chosen to receive funding in recognition of their pioneering approaches to improve human health and wellbeing.

Academy of Medical Sciences funds new research from emerging scientific leaders

10.04.25

Two biomedical sciences researchers from 51�� have been awarded grants to…

Northumbria Celebrates Success at Inaugural Apprenticeship Awards

09.04.25

Northumbria has recently hosted its first-ever Apprenticeship Awards Ceremony, recognising…

Thick section of stalagmite taken from a cave SA09. Photo credit: Dr Monika Markowska

New study reveals Arabia’s ‘green past’ over the last 8 million years

09.04.25

A new study has revealed that one of the driest areas on Earth – the Saharo-Arabian Desert…

Multi-million pound investment into tackling healthcare workforce challenges

09.04.25

A multi-million-pound grant has been awarded to a group of researchers – including Northumbria…

More news

More events

Upcoming events

Apr 02 - 16

More Than Human Healthcare by Helen Knowles

Gallery North, Sandyford Building,

Apr
24

NU Advice: Your Future (Employability)

4pm - 5pm

Apr
30

Multispectral imaging analysis in cultural heritage: The Hexham Abbey panel case, with reference to future AI data validation.

Online - Microsoft Teams

3pm - 4pm

May
01

Unlocking Leadership Potential: Degree and Higher Apprenticeships for Organisational Excellence

Online

1pm - 2pm