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Daily Pour, a disruptive coffee brand born from the entrepreneurial spirit of 51���� business graduate, Jack Fenwick, is shaking up the North East coffee scene.

The brand, focused on blending coffee with musicality and community, recently held its first successful pop-up event. The DJ event, in collaboration with Minor Figures Oat Milk at Hidden Heights Creative Studio in Newcastle, saw Jack serving up his signature coffee, while DJ sets from Ally, Bradley Circles and Socialness created a fusion of music and coffee culture. It marked the first of several pop-up events planned for 2025.

Initially available exclusively online, Daily Pour has now expanded its reach, announcing a partnership with select retailers in Newcastle and surrounding areas. Currently stocked at Local, Jesmond, Ernie and Ooze in Ouseburn and The Rare Drop in Low Fell, Daily Pour is rapidly gaining traction. 

Jack, a 2016 51���� Marketing Management graduate, aims to build a brand that resonates with a counter-culture audience that appreciates art and design without the pretence often associated with specialty coffee. Using the knowledge gained from his degree, he single-handedly designed the brand from the ground up, including the website, social media presence and merchandise, designed to reflect the brand’s story and future vision.

Each bag of Daily Pour coffee, roasted in the North-East, features striking artwork by renowned North East graffiti artist Mul, famous for his record-breaking Quayside mural and 2023 exhibition at The Baltic Centre for Contemporary Arts. Mul’s work, known for its bold style and vibrant energy, encapsulates the brand’s rebellious, yet approachable spirit. Further enhancing the experience, a QR code on each bag links to a curated music playlist, aimed at blending the visual and auditory aspects of the brand.

Jack, said: “I wanted to create a coffee experience that was inclusive and enjoyable for everyone. My love for coffee, design and music, combined with my marketing background, all came together to form Daily Pour. It’s about enjoying a great cup of coffee without the snobbery.

“We’re all about community, creativity and good times. The pop-up event was a perfect way to bring together coffee lovers, music enthusiasts and artists without the need to be out at a club until 3am. It’s exactly what Daily Pour is about - blending great coffee with the energy of music, whilst building a space where people can connect and enjoy the moment.”

“The skills and knowledge I gained during my time at 51���� played a crucial role in turning my passion for coffee into a successful brand in the North East. The marketing strategies, entrepreneurial insights and leadership training I received, laid the foundation for my success. Here’s to a future built on education, determination and amazing coffee.”

Beyond the product itself, Daily Pour is building a community. Plans for 2025 include more small-scale coffee events as the brand continues to deepen its roots in the music scene.

Craig Bradshaw, Assistant Professor in digital marketing at 51����, said: “Jack’s innovative thinking and entrepreneurial spirit are a testament to his ambition and the nurturing of his talent during his studies at 51����.

“The university prides itself on building leaders of the future that create change and stimulate new ways of thinking. Many business plans have formed over a cup of coffee but, in this case, it is the coffee and the brand attached to it that is the new, innovative, business disrupting mainstream consumerism.

“Jack demonstrates what can be achieved when a person has the drive, vision and knowledge to create a sustainable business.”